What does YAVA mean?...The thing is, it doesn't. YAVA isn't a word you'll find in the dictionary. As far as we know it's not some exotic foreign word. Sure we could have found an acronym for it. But why? Why be held to one definition or acronym? Why conform? That's not what YAVA is about. YAVA is defined differently by each mind. To us it's the sickest action sports apparel out there! It's unique. It doesn't follow the rules. It's not just a name you wear when you're shredding a mountain, ripping a wave, or getting towed by a boat. It's a lifestyle, a way of life, what makes us up as people. Find your dream, follow it, and make it real! Snow, dirt, water...It's YAVA